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RateCard

Engagement rate from public post links — every number and the formula shown.

Paste public post links — the numbers, the formula and the moment they were read are all shown.

No login · no API keyPublic links onlyFree
0 of 20 linksPublic links only · nothing uploaded

One link is enough — it carries the account, and that's where the follower count comes from.

  • No @handle, ever. RateCard can't take a username. Instagram publishes no logged-out handle lookup, so a post link is the only free way in — and one is enough, because the link carries the account.
  • Counts drift. Likes, comments and followers all move while you read them. That's why this result is stamped with the moment it was read, and why there's a re-check button.
  • This is your sample, not a survey. A handful of links you chose isn’t comparable to any "platform average", so there’s no benchmark table here. Compare the same account over time, or two accounts measured by this same rule.

RateCard reads only the public posts you paste — the same counts Instagram already serves to anyone with the link — plus that account's public follower count. Nothing from your device is uploaded, and every calculation, table, CSV and rate card is built in your browser. Manual mode never contacts Instagram at all.

RateCard — questions, answered

How do I calculate Instagram engagement rate?

Add the likes and comments on a post, divide by the account's follower count, and multiply by 100. RateCard does exactly that for every public post link you paste, prints the numbers it used, and reports the mean and the median across your n posts.

Is there a free Instagram engagement rate calculator?

Yes. RateCard is free, needs no account, no API key and no card. Paste between one and twenty public post links and it reads each post's likes, comments and upload time plus the owner's follower count, then shows the whole calculation rather than just a headline percentage.

Why can't I just type an Instagram username or @handle?

Because Instagram serves no logged-out username lookup — asking it to turn a handle into an account returns HTTP 401 require_login. A post link does carry the account id, so paste any single public post from the account instead and RateCard gets the follower count from that.

What is a good engagement rate on Instagram?

Nobody can tell you honestly, and RateCard shows no benchmark table. Published averages come from different samples, dates and formulas, and your own handful of links is self-selected. Compare the same account over time, or two accounts measured by this same rule, instead.

Why do the like and comment counts keep changing?

Because Instagram's counters never sit still. Reading @natgeo four times across ten minutes returned 268,618,045, then 268,618,049, then 268,618,050, then 268,618,051 followers. So every result carries the timestamp of its read, and a re-check button that stamps a fresh one.

Does it work for private accounts or hidden like counts?

Private accounts, no: their posts are not public, so nothing resolves. Posts whose creator hid the like count do resolve, but they are listed as hidden and left out of the n rather than counted as zero, which would drag the average down for no reason.

What is DMrun?

DMrun (dmrun.com) is shotMod's sibling product: AI Instagram DM automation that auto-replies to comments, Story replies and DMs to turn comments into customers. Once shotMod helps you make the content, DMrun helps you make money from it — 2,800+ creators run their DMs on it, with a free plan and a 2-minute setup.

About RateCard

RateCard is a free, no-login Instagram engagement rate calculator from shotMod that shows its working. Paste between one and twenty public post links and it reads each post's like count, comment count and upload time, looks up the account's follower count once, and prints the whole calculation: the numbers, the formula, the n, and the moment the counts were read. There's no login, no account and no API keys.

It is deliberately honest about three things. It cannot accept a bare @handle, because Instagram publishes no logged-out username lookup — a post link is the only free way in, and one post link is enough. Counts drift between reads, so every result is stamped with its capture time and can be re-checked. And a handful of links you picked is a self-selected sample, so RateCard shows no benchmark table: compare one account over time, or two accounts by this same rule.

RateCard is one of the free Instagram tools on shotMod by SourceStrong AI — hand the same post link to PostLens for the full public record behind it, or to ReelVault to save the media. Once your content is live, its sibling tool DMrun (dmrun.com) can turn the comments and DMs it earns into customers.